Hero CPL makes record economic impact of US$136million on the Caribbean

Jan 25, 2020 Sports

The Hero Caribbean Premier League (CPL) has announced the tournament’s economic impact across the Caribbean. The 2019 event, which took place between 4 September and 12 October last year, created a total economic impact of US$136,542,868 in the region, a 7.21% increase on the results from 2018.
This figure has been calculated using organiser spend, visitor spend and media value and was collated for the tournament by world-renowned researchers, YouGov Sport.
The 34 match tournament took place in six Caribbean countries, with games taking place in Barbados, Guyana, Jamaica, St Kitts & Nevis, St Lucia and Trinidad & Tobago. The tournament increased the positive economic impact it made on each of those countries in 2019 compared with the figures from 2018.
In addition to that economic impact figure the Hero CPL employed more than 1500 staff, filled 36,830 hotel rooms and saw an overall increase in arrivals into the host countries by those arriving to watch CPL matches.
The CPL takes place at a time (August/September) when there are fewer tourist arrivals into the Caribbean and it is therefore pleasing to see the tournament help increase the in-bound numbers across all the markets where CPL is played. We are also delighted that Caribbean nationals who live overseas choose CPL as a time to combine visits home to see family and friends – reinforcing our objective of uniting local communities through their love of cricket and country.
The tournament also worked to decrease its impact on the environment, with positive results from a recycling scheme in Trinidad which the CPL will be looking to replicate across the region. It also raised money for hurricane relief efforts in the Bahamas with the help of fans and commercial partners.
Speaking about the report from YouGov Sport the Hero CPL Chief Executive Officer, Damien O’Donohoe said: “With Hero CPL showing the Caribbean in the best possible light in continues to be a wonderful way for the region to promote itself to the rest of the world. We have now had seven editions of the CPL and our total economic impact on the region is now worth hundreds of millions of US dollars. This shows we are making a positive impact in all the countries we host games in. We are here to stay, making a positive economic contribution, improving our environmental impact and developing cricketers who are going to succeed in West Indies colours.”
About the Hero Caribbean Premier League:
First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Combining broadcast and digital viewership over 200 million fans watched the 2018 season to make it one of the fastest growing leagues in world cricket.
In 2019 the tournament made a positive economic impact across the Caribbean of US$136million. Barbados Tridents are the current Hero CPL champions and the other competing teams are Trinbago Knight Riders, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Zouks and Jamaica Tallawahs. The 2020 tournament will take place between 19 August and 26 September. For further information visit www.cplt20.com.

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