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Sterling strengthens Schools’ Basketball Festival
Sterling Products Limited, the home of Igloo’s Ice Cream, Golden Cream Margarine and Mighty Foam Laundry Detergents, became the latest sponsor of the ongoing National Schools Basketball Festival (NSBF) earlier this week.
Chief Executive Officer of Sterling, Ramsay Ali stated that he has always been passionate about sports and saw this as another opportunity to support the development of youths. He said that his company usually sponsors sports at the grassroots level.
According to Ali, Sterling will be funding the tournament under the Igloo Ice Cream brand to be able to connect with the youth spectators and player-base of the event. The competition consists 29 schools, including nine from out-of-town and three female sides.
Communications and Media Officer of Youth Basketball Guyana (YBG), Kiev Chesney said that the company’s contribution was greatly appreciated. He stated that the tournament has expanded in many ways this year to help improve the game. According to Chesney, YBG’s effort to bring structured and competitive basketball to schools in Guyana would not have been possible without the support of corporate partners. Digicel Guyana and Banks DIH Limited are among the other sponsors of the event.
Sterling Products’ Public Relations Officer (PRO), Sophia Findlay-Lall said that her organisation was pleased to be associated with the tournament in keeping with her company’s passion for the development of young people in general and through sports.
Findlay-Lall disclosed that her company will soon be launching a new brand of Ice Cream called Royal Ripple, which she said will have the appeal to compete on the international market. Royal Ripple is expected to be launched next week at Georgetown Club.
The 2011 NSBF continues all week. The Elite 24 All-Star Games will be played on Friday and the Final Four in the Division I and II groups are to be held on Saturday and Sunday at the Cliff Anderson Sports Hall, which has been the tournament’s home.
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