Banks DIH hands over grand prize SUV in "Crown the Road" promotion

Banks DIH hands over grand prize SUV in “Crown the Road” promotion

Jul 11, 2026 News

(Kaieteur News) – Banks DIH Limited has officially closed out its “Crown the Road” promotion, handing over the campaign’s grand prize, a brand-new SWM SUV valued at $5.5 million, to Vijay Latchminarine of East Canefield, Canje, Berbice.

Banks DIH hands over grand prize SUV in "Crown the Road" promotion

Vijay Latchminarine won an SUV in the Banks DIH “Crown the Road” promotion.

The 10-week promotion ran from April 10 to June 19, rewarding Banks Beer patrons at 15 participating bars across Guyana with instant cash prizes of $350,000 each, drawn regularly throughout the campaign. In total, the promotion handed out $5.25 million in consolation prizes, with the grand prize draw for the SWM SUV serving as the campaign’s standout moment.

Latchminarine’s win caps off a campaign designed to celebrate and reward the loyalty of Banks Beer drinkers nationwide.

“Crown the Road was about putting Banks Beer where our customers already are, at their favourite bars, enjoying time with friends and giving them a real chance to be rewarded for their loyalty,” said Sales and Marketing Executive Lee Baptiste. “Seeing Mr. Latchminarine drive away in the grand prize SUV is exactly the kind of moment we hoped this promotion would create.”

Banks Beer, a Monde Selection Gold Quality award-winning product of Banks DIH Limited, continues to be a leading choice among Guyanese consumers, backed by a company with more than 70 years of manufacturing excellence.

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Banks Beer, Banks DIH, Crown the Road, SUV

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