Beharry Group launches Little Champions Initiative

Jun 30, 2025 Sports

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Kaieteur Sports – The Beharry Group proudly announces its sponsorship of the ExxonMobil Guyana Global Super League (GSL), marking its inaugural partnership with the premier international cricket event.

Through its flagship brands, Champion and Indi, the company steps onto the global stage to support a tournament that celebrates sporting excellence and cultural unity.

Suresh Beharry, Executive Chairman and Beharry Group CEO, said: “The Beharry Group is proud to support the Global Super League as a first-time sponsor through our Champion and Indi brands.

This partnership reflects our commitment to celebrating excellence, uniting communities, and elevating Guyana’s presence on the global stage. We look forward to an exciting tournament that brings together world-class cricket and unforgettable experiences for fans at home and abroad.”

As part of this collaboration, The Beharry Group is also launching the Little Champions competition – a school-focused initiative in partnership with the Global Super League which will see children from across Guyana invited to attend the GSL as The Beharry Group’s guests.

The program is designed to engage youth across the country and foster a deep connection with the sport at a formative age.

Malissa Sylvester, Group Chief Marketing Officer, The Beharry Group, said: “Through the Little Champions competition, the Beharry Group in partnership with Global Super League are giving schools across Guyana the opportunity to experience the excitement of world-class cricket live at the Guyana National Stadium.

This initiative is about inspiring the future generation of cricketers, igniting their passion for the game and showing them what’s possible through dedication, commitment and teamwork.”

As one of Guyana’s most recognized conglomerates, The Beharry Group has long championed national pride and community development.
This new alliance with the GSL exemplifies the Group’s enduring mission to contribute meaningfully to initiatives that bring people together and put Guyana in the international spotlight.

The Global Super League, a multi-national cricket event attracting elite talent and a worldwide audience, is poised to deliver high-octane action and festive engagement across the Caribbean and beyond.

With The Beharry Group’s involvement, fans can expect dynamic brand experiences and impactful community outreach programs that reflect the spirit and flavour of Guyana.

Jamie Stewart, Global Super League Director, said: “It’s a great pleasure to welcome one of Guyana’s most pre-eminent business houses, Edward B. Beharry & Co, as a sponsor of this groundbreaking event.

The Group has long connected Guyana to the world and the world to Guyana, via its fully diversified business activities, as well as being a producer of some of the nation’s most beloved brands.

We are delighted that two of those brands, Indi and Champion, will help schoolchildren from around the country attend their first international cricket match as part of their Little Champions initiative.”

Malissa Sylvester, Group Chief Marketing Officer, The Beharry Group, said: “Through the Little Champions competition, the Beharry Group in partnership with Global Super League are giving schools across Guyana the opportunity to experience the excitement of world-class cricket live at the Guyana National Stadium.

This initiative is about inspiring the future generation of cricketers, igniting their passion for the game and showing them what’s possible through dedication, commitment and teamwork.”

As one of Guyana’s most recognized conglomerates, The Beharry Group has long championed national pride and community development.

This new alliance with the GSL exemplifies the Group’s enduring mission to contribute meaningfully to initiatives that bring people together and put Guyana in the international spotlight.

The Global Super League, a multi-national cricket event attracting elite talent and a worldwide audience, is poised to deliver high-octane action and festive engagement across the Caribbean and beyond.

With The Beharry Group’s involvement, fans can expect dynamic brand experiences and impactful community outreach programs that reflect the spirit and flavour of Guyana.

Jamie Stewart, Global Super League Director, said: “It’s a great pleasure to welcome one of Guyana’s most pre-eminent business houses, Edward B. Beharry & Co, as a sponsor of this groundbreaking event.

The Group has long connected Guyana to the world and the world to Guyana, via its fully diversified business activities, as well as being a producer of some of the nation’s most beloved brands.

We are delighted that two of those brands, Indi and Champion, will help schoolchildren from around the country attend their first international cricket match as part of their Little Champions initiative.” School children from around the country attend their first international cricket match as part of their Little Champions initiative.”

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• Beharry, Global Super League, Jamie Stewart, Little Champions Initiative, Suresh Beharry

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