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Banks DIH launches Guinness Smooth
Kaieteur News – Banks DIH on Thursday officially launched the newest addition to its exquisite line of alcoholic beverages, Guinness Smooth.
Brew Master, Matthew Kendall
Guinness Brand Ambassador, Lee Baptiste
Marcela Vargas, head of beer commercialization for Central America and the Caribbean.
The Launch was held at Thirst Park, Georgetown. Like the name suggests, Guinness Smooth is lighter and much smoother than the original Guinness Foreign Extra Stout. Brew Master Mathew Kendall said, “Guinness Smooth is a bitter sweet mix of hops, malt and roasted barley which gives it its rich chocolate and coffee flavour”. He added that it is brewed with robust yeast and only has one third of the bitterness of the original Guinness. “…It undergoes an early cessation to enhance its full-bodied nature and provided a delicate sweetness, ” Kendall continued.
The New Guinness Smooth
The Brew Master also pointed out that Guinness Smooth is being brewed locally under the watchful eyes of a Banks DIH’s Third Party Officer who ensures that there is strict adherence to the numerous operational and quality in the brand technical manual.
Meanwhile, Guinness’s Brand Manager, Lee Baptiste related that the new stout was created to attract a market of its own. “The wholesale price for one case of Guinness Smooth is $5, 850 per case. This is the third week of distribution and the feedback has been overwhelmingly positive”, Batiste told reporters.
The Banks DIH team at the launch of Guinness Smooth
Also speaking at launch, Marcela Vargas, head of beer commercialization for Central America and the Caribbean, pointed that launch of Guinness is a milestone for Banks and her company. “We together, have a strong ambition of growing our business and we are confident that Guinness Smooth launch is one of the most powerful ways we can do this”.
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