Latest update June 13th, 2026 12:39 AM
Young Entrepreneur On The Move: ‘Make-Me-Up by Vonnett Callender’
…for that ultimate blend
“The role young entrepreneurs play in society is to always teach the younger generations to follow their dreams of becoming whatever they want to become in life.”
By Allyiah Allicock
Kaieteur News – Her passion and love for the make-up industry were the key ingredients that led young beautician, Vonnett Callender, to choose her career path. This 25-year-old young entrepreneur, who hails from Bartica, Region Seven, is the proud owner of a small business called ‘Make-Me-Up by Vonnett Callender’, which has been in operation for some three years now.
Young Entrepreneur, Vonnett Callender
“I was inspired to do make-up because I have so much passion for it, also I admire myself because I have such great talent in me,” she said during a recent interview with this newspaper. She stated that after completing high school in 2018 she made the decision that this would be her career with the expectation of becoming well-known in her field, even as she impacts and influences the lives of people with similar passion. But that’s not all this young woman is about. Callender also owns two other small businesses, a boutique called ‘Make Me Up Boutique592’ and her own cosmetic line called ‘VGlamer Lip-gloss/Cosmetics’. These businesses she recently launched. During her interview, the young woman revealed that her support system has been improving tremendously, but like any other business venture there are challenges that she faces from time to time.
Some of the clients who Callender have done make-up for.
She was keen to point out that challenges that affect her business are marketing strategies and the global pandemic. “The pandemic affected my business because my field of work requires touching of my client’s eyes and mouth,” she explained. Though these factors pose a challenge, she remains focused on setting in motion some long-term goals she envisions for herself and the business. An optimistic Callender said that one day she envisions expanding her brand into the Caribbean region and even further afield. “My long-term goals include becoming one of the most recognised make-up artist and to make my small business bigger and better in the Caribbean or even worldwide,” the young lady related. Our featured young entrepreneur is of the belief that people in business have a pivotal role in today’s society since they are leaders to the younger generation. “A role entrepreneurs in our society should play is to always teach the younger generation to follow their dreams of becoming whatever they want to become in life,” she shared.
Some of the items from her cosmetic line.
She advises emerging pioneers to believe in themselves and keep pushing. Callender is of the belief too that a lot more can be done in “our economy to help young people grow their business.” With better exposure, and more platforms to showcase their service and skills, she believes, these can surely take them a far way. Persons who wish to utilise this young woman’s services can contact her on telephone number (592) 671-8613 or check out her Facebook page @ Make-Me-Up by Vonnett Callender or on Instagram @ Makemeup592. She can also be reached at her business place located at Lot 217 West Ruimveldt Housing Scheme, Georgetown. >>>
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