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Copa Airlines tangibly supports Cancer Foundation
Copa Airlines makes its contribution to the Guyana Cancer Foundation.
Copa Airlines has provided a ticket for the Guyana Cancer Foundation (GCF) to send Samantha Gooden to New York for the Fifth World Congress on Epigenetics and Chromosome. The Airline also contributed materials for the GCF’s next outreach exercise in Berbice.
The GCF has nominated Gooden, the Chief Executive Officer of Scotch Bonnet Ltd., as its representative to attend the Congress from November 14-16.
The objective of the congress is to provide a platform for cutting edge research and examine how to shape the future of epigenetics and genome biology in order to create the best outcomes.
“We will look at how marketing innovation has brought it all together…the Guyana Cancer Foundation has been doing tireless work over the last 13 years…the statistics is showing that more and more people are coming in to get treatment or are being exposed to treatment.
So, we will be doing everything from highlighting the outreach that’s being done and taking a look at how it has been able to widen the market and level of awareness,” Gooden explained.
GCF’s President/Founder Ms. Bibi Saeedah Akhtar Hassan shared some of the successes of the work the GCF has been doing in Guyana.
“On behalf of the GCF, Ms. Gooden will make a presentation on Guyana’s approach to advance cancer awareness as a developing nation in South America. Her presentation will describe how the GCF utilizes important public/private sector partnerships to shift social perceptions and promote early cancer detection and prevention,” she said.
At the congress, Ms. Gooden will elaborate on these results and relate how the GCF will build on recent successes. “Through research, through having conversations with several doctors, we are looking at how we shift the taboo overall. So, where marketing is the management of perception, we have been doing work to manage the perception of cancer,” the GCF head stated.
Copa Airlines’ Sales Manager, Nadine Oudkerk said the company is committed to putting people first and participating socially in a meaningful way. She added that the airline helps non-governmental organizations (NGOs) to pursue worthy causes every year, and was pleased to support the GCF.
“Copa Airlines has a record of supporting successful social policies centred on positive human development. We were glad to seize the opportunity to contribute to the GCF’s work to raise cancer awareness in Guyana in order to change high-risk lifestyles and behaviours, as well as to promote prevention and early medical intervention and treatment,” said Oudkerk.
The materials presented to the Foundation by Copa Airlines comprised lancets and gloves that will be used to conduct outreaches for cervical, breast and prostate cancer screenings in Berbice.
Oudkerk said such screenings are extremely valuable because they are often a primary source of education and information regarding cancer. (Sean Devers)
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