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This type of advertising maybe misleading and should be stopped
Dear Editor,
The practice of advertisers using cliches and phrases, particularly in radio and television commercials, such as: ‘Here is a breaking news alert’ or ‘Breaking news item’ or the more popular ‘ We interrupt this programme to bring you a breaking news’ as an attention getter to grab and hold the listener/viewer’s ear and attention, depicts a lazy attitude among script writers in not seeking other and more original opening lines.
This can be likened to a drought in the creative writing landscape. The above lines are being misused and their usage in commercials should cease.
Shamshun Mohamed
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