Tourism and Trade Expo for Toronto and New York

Jun 24, 2013 News

– Target one million potential customers of Guyanese lineage

An ongoing two-weekend Tourism and Trade Expo for Toronto and New York seeks to market Guyana as a tourism and investment destination to more than one million potential customers of Guyanese lineage.
Tourism Minister, Irfaan Ali, during a press conference, on Friday, said that the first expo is being held next weekend in Toronto. The other is scheduled for the following weekend in New York. These expositions are expected to reach out to Guyanese, who would have migrated years ago and their off springs.
“Our average of persons in Toronto and New York of Guyanese lineage whether first generation migrant or off spring of first generation migrant you are targeting over one million potential customers,” he reasoned.
According to Ali, the event is well supported by the private sector and aims to expand established businesses and create new opportunities; and to access new and expand old markets. He said that the Tourism and Trade Expo primarily targets the diaspora, which forms a large market that is nationalistic in thinking. This market offers tremendous potential and opportunities for Guyanese at home, Ali added.
The Minister said, “We launched the Rediscover Home Campaign some time last year and that campaign would have brought tremendous benefits to us in terms of the increase in number of persons coming to Guyana.”
He said that a large team comprising 35 local companies, with a large contingent from the tourism sector, would be exposing their products to patrons in Toronto. He added, “In Toronto we would be having a meeting with all the tour operators and tour companies to further expand the relationship and develop packages specifically designed for Guyana.”
The concept of expanding opportunities would also be sold in New York, where over 30,000 Guyanese and 2,000 persons of other nationalities are expected to attend. Over 40 local companies have registered to be part of the expo.
According to Ali, this is the first time Government is trying to bring the entire Guyanese community together in New York in a common auditorium to have an exhibition of the tourism and business opportunities available in Guyana.
Guyana Revenue Authority, Go-invest, a few financial institutions and Tourism and Hospitality Association of Guyana are part of the contingent for next weekend in New York. He said that while the Diaspora may not reside in Guyana they could invest in the various business opportunities available.
“If each one of these persons could have business connection in Guyana with a minimum of US$100 you could imagine the impact it would have on our economy. And, a lot of Guyanese there have of disposable income and they are looking at investment,” he said.

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