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Vybz Kartel launches Str8 Vybz Rum in Guyana
…says it personifies his music
Kaieteur News- “They bring the quality, me bring the Vybz”, Jamaica Dancehall star, Adidja Palmer popularly known by his stage name, Vybz Kartel said as he officially launched the Str8 Vybz Rum in Guyana at the Pegasus Hotel, Kingston, on Friday.
Vbyz Kartel Str8 Vybz rum
Str8 Vybz rum is a brand of different blends of rums named after four of the artiste’s hits songs, Ramping Shop, Fever, Electric and unstoppable.
The Str8 Vybz rum is produced in Trinidad by Angostura and the Company has partnered with the Dancehall star to market the rum.
At the launch, Kartel spoke of its good quality and said that together with the Vybz Kartel Stardom it will be able to sell itself.
“They personify the songs”, Kartel said before adding, ‘because the fever 63% (alcohol percentage) it’s hot trust me”.
He continued, “then you have the unstoppable, you have the electric, they are both dark rims smooth to d taste, nice especially for the ladies…and then you have the ramping Shop which is the enhanced rum…Now ladies don’t drink this if Yuh don’t have a husband at home”.
Dancehall sensation (Centre) Vybz Kartel is pictured with staff of AS Bryden and Sons, the official distributors
Apart from the taste, Kartel said that the labeling is also unique.
“If you notice I signed the autographs that you see on the bottle myself, that is the original Vybz Kartel signature.” He pointed out while adding, ” look at the side of the bottle you will see the lyrics to each song on it so we just label it or do no hurry come thing and seh a Vybz Kartel drink this, the product is there, the quality is there”
The dancehall sensation credits his manager Teejay for playing a key-role in bringing Str8 Vybz rum into existence.
He said it was Teejay’s vision. Teejay according to Kartel, flew to the factory in Trinidad after Angostura had approached him and his team with a business proposal to create the rum.
“He call me back, a few days later and he was like dada this it. We ready and I was like ok everything is set”, Kartel recalled.
Since its first launch, Kartel said containers of the rum have been sold in Jamaica within the first two days.
The dancehall artiste said he was impressed by the sales and immediately travelled to Trinidad to meet with the company’s management and staff.
After his remarks, the artiste officially launched the rum in Guyana with a ceremonial ribbon cutting ceremony, and gave a brief performance.
Those present at the media launch got a chance to sample the different blends of rum.
There was also an after party for special guests at 8pm.
Kartel is set to return in May to headline, Hits and Jams Baderation Concert
(Vybz Kartel launches Str8 Vybz Rum in Guyana)
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