Choose Confection.Queensgy for delightful desserts and treats

Jan 26, 2025 Features / Columnists, News, Waterfalls Magazine, Young entrepreneurs

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“The role that young entrepreneurs play in society is that they bring such new, inviting and invigorating perspectives and ideas that push the boundaries that stimulate change that generates a conversation leading to improvement and positive changes in society.”

By Allyiah Allicock

Kaieteur News- As we continue to share with our readers, the beautiful journey of many emerging small businesses across the country, today we shed light on yet another outstanding business venture, the Confection.Queensgy.

This small business which was first introduced in the country in April 2021, is delightfully owned by 30-year-old Saskia Tull, an individual who is a lover of reading, writing, listening to music and baking.

Currently employed within the public sector, Tull in an exclusive interview with The Waterfalls revealed that the inspiration for starting Confection.Queensgy came from a deep-seated passion of hers to provide unique and delightful desserts and treats.

“I have always had a passion for baking and a love for creativity. Combining these two has allowed me to craft delicious confectioneries that not only bring a smile to my customers’ faces but also warmth to their hearts. Every treat I create is a labour of love, aimed at spreading happiness and commemorating moments in people’s lives,” she explained.

She added that having that love for baking, it is incredibly fulfilling to see the happiness and satisfaction her confections bring, and that is what drives her every day to keep baking.

If you are not yet familiar with the business, Tull related that Confection.Queensgy is all about crafting unique and delicious desserts that bring immense joy and happiness to its customers.

“Our mission is that every sweet treat tells a story and our goal is to create confections that not only taste amazing but also capture the sweet moments in life regardless of the occasion and we strive to make every bite, every dessert, an unforgettable experience. We believe in the power of delicious treats,” she disclosed.

Recollecting on how it all started when she initially launched, the young woman shared that at first, she began baking cheesecakes, brownies, cookies and cupcakes. “I absolutely love cheesecakes; they are so versatile and the flavours are endless. I can recall trying so many brownie recipes until I found my niche and got the perfect fudgy, crinkle top brownie. I was so excited and couldn’t wait to sell to my customers,” she recalled.

After spending endless hours perfecting her craft, Tull expressed that it has been such a rewarding and humbling experience that she now gets to share her passion with others.

Asked whether there have been challenges during this journey, the baking enthusiast confirmed that indeed there were. She elaborated that initially she faced challenges on how to go about marketing her products to attract customers, as well as how does she stand out in this field with the other small businesses.

Revealing how she overcame this, Tull said, “To visually stand out, I focused on creating a strong brand identity by attending pop up shops, market days to really push and put my business name out there, creating unique and visually appealing desserts and treats; for example, my Peach Cinnamon Oatmeal cheesecake bars or for short Peach Bars.”

Additionally, she noted she actively sought feedback and being responsive to customers’ needs which she stated are critical and continuous improvement based on their preferences to ensure satisfaction.

Learning from the experiences, Tull expressed that the support for Confection.Queensgy has been truly heartwarming.

She shared that, “Initially, my family and friends have been my biggest cheerleaders along the way with either tasting treats and providing honest feedback to help, tweaking recipes and just overall support with spreading the word about my business, sharing on their social medias and so many referrals.”

“I am truly grateful for my village. While their encouragement has boosted my confidence and now, I have a large customer base which return regularly and share positive feedback,” she said.

Grateful for support and love for her treats, the young entrepreneur disclosed that her ultimate long-term goal for Confection.Queensgy is for it to become a beloved and trusted brand known for its unique and exceptional desserts.

Her aim is to increase her business presence online which ensures that its delightful desserts reach a much wider audience.

“I envision opening my own bakery and cafe and showcasing our exceptional desserts,” the young woman revealed.

Already making a positive impact in our society through her business, our featured entrepreneur is of the view that young entrepreneurs can be positive role models for persons who want to pursue their dreams and goals.

She mentioned that through their stories, their willpower to overcome challenges and persevere “isn’t just awe inspiring but has the power to make a difference.”

“The role that young entrepreneurs play in society is that they bring such new, inviting and invigorating perspectives and ideas that push the boundaries that stimulates change, that generates a conversation leading to improvement and positive changes in society,” she expressed.

With numerous small businesses located throughout the length of Guyana, Tull highlighted that to help these businesses grow and develop locally, is for there to be more training and mentorship for business owners along the lines of marketing, financial management and always customer service.

“More networking events where small business owners can connect, offer their experiences and explore collaboration opportunities with other local businesses,” she said can be of great boost to small businesses.

For persons desirous of tasting these delicious treats from Confection.Queensgy, the number to contact is (592) 617-9181 and also its social media handle at Confection.Queensgy on Facebook, Instagram and TikTok.

(Choose Confection.Queensgy for delightful desserts and treats)

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• cheesecakes, Confection.Queensgy., creativity, customers, The Waterfalls

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