Latest update February 24th, 2025 6:16 AM
GWI refuses $7M advertising bill…Billboards changed for PPP campaigning
The Guyana Water Incorporated (GWI) and a local advertising agency are at loggerheads following the refusal by GWI to pay nearly $7M for billboards.
The billboard had previously been commissioned as a GWI ad but instead was changed to be used as a campaign tool for the PPP/C.
The billboards, costing about $350,000 each, were ordered by GWI but were instead modified to be used by the PPP/C for campaigning, a GWI source confirmed.
According to the source, the company received an invoice for almost $7M from the advertising company, Impressions. The invoices were for nearly two dozen billboards ordered by the utility company.
The source admitted that Impressions had indeed been hired to produce billboards for the utility company. Specific designs had been agreed upon by both sides.
However, a subsequent check of the erected billboards showed that they did not conform to the previously agreed upon design. Instead, the billboards were used as an electioneering tool and were modified to include the People’s Progressive Party/Civic (PPP/C) elections slogan, “for a strong, stable and secure Guyana vote PPP/C”.
Now, GWI is maintaining that it will not pay the $7M bill.
When contacted, GWI Public Relations Officer (PRO) Timothy Austin said that the company was doing an investigation into the matter.
“We’ve seen the stories and the management of GWI is looking into it,” Austin assured.
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Weekend Cartoon
That is too much expensive I guess. The main reason why I use only the billboard advertisement method is due to its affordability and accessibility wherein you will be able to publish your business in the public that will only cost low amount of money.