Latest update November 23rd, 2025 12:59 AM
Nov 23, 2025 News
(Kaieteur News) – With the expansion of the auto sales and spares market in Guyana, Tony’s Auto Spares is exploring new and innovate ways to connect with and grow their customer base.
CEO of the auto dealership, Tony Ramcharan told this newspaper that this is the reason the company continues to host its signature auto expos.
The dealership is set to host 2nd and its final auto expo for the year on November 29 at its outdoor showroom located at Lot 1 Area D, Success & Chateau Margot, Public Road, East Coast Demerara. The company hosted a previous expo in July.
Mr. Ramcharan explained that this their way connecting with the consumer base.
“We wanted to meet customers face-to-face, show them who we are, and give them a chance to see our inventory up close. Expos allow us to build stronger connections with the public,” he said adding that the event gives customers more options, better quality, and flexible of services.
“We adapted by diversifying, expanding into tyres, adding a full vehicle dealership, and now engaging with customers through expos and community events.”
According to Mr. Ramcharan, the visibility the event offers is second to none. Speaking on the heels of the last event, the business owner said “The response was overwhelming. People appreciated the interaction, the transparency, and the deals. That alone was enough motivation to keep going.”
“It was a major success. We saw strong customer turnout, meaningful questions, and we closed several deals on the spot. The collaboration with financing and insurance partners made the process smoother for customers…,” he continued.
According to the businessman, customers want convenience.
“They want to see the car, know the financing options, and understand the insurance details in one place. That experience pushed us to strengthen our partnerships and create more customer-friendly packages. Additionally, customers who never visited our locations before learned about our vehicles, parts, and tyres. It also helped us understand what customers truly want so we can adjust our stock and services.”
Given that the previous expo was held at the dealership’s newest location at Chateau Margot ECD, the businessman said that he was very happy with the people’s response.
“People loved that Tony’s was there, and many said they appreciated seeing a family-owned business standing strong among larger brands because the demand is there. Customers kept asking when the next big event would be. We saw the impact expos had on community engagement and sales, so continuing made sense,” he said.
The CEO noted the growth of his company and lauded his hardworking team for bringing the company so far.
“We’ve grown from a small parts dealer into a company with multiple locations offering parts, tyres, and a wide range of vehicles. The greatest contributors to that growth are customer trust, a hardworking team, and always paying attention to what the market is asking for.”
With a goal to reach more communities across Guyana, the dealership is offering wide variety vehicles.
Operation’s manager Jasper Ramcharan noted that the aim is continue expanding nationwide and strengthening the relationship that company has the communities they serve through more outreach events, more locations, and more customer-centred initiatives.
“They (the customer) love new models, tech features, good financing options, and of course, they want to interact with people who understand what they’re looking for in a vehicle. It keeps us relevant, visible, and connected. Younger customers especially want brands they can trust and interact with,” he said adding that the new lineup of vehicles, especially the popular models like the Axio, Fielder wagons, newer Vezels, and the Toyota Taisor V Spec.
Representing the next generation of the family business, Jasper noted that his aim is to help modernize the brand, build a stronger online presence, smoother operations, and maintaining the company’s reputation.
“Yes, there are many regions we want to reach, and expos are the perfect way to do that. I want Support local. Your support helps families grow, communities grow, and businesses like ours continue to provide opportunities and service to the country.”
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