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2025 Haliborange Giving Tree Initiative launched to Support Children at GPHC
(Kaieteur News) – The 2025 Haliborange Giving Tree Initiative has been officially launched at Massy Stores Mega, with the First Lady, Arya Ali, placing the first ornament on the tree and offering her full endorsement on Saturday.
Now in its second year, the Giving Tree is centred on supporting children receiving care at the Georgetown Public Hospital Corporation (GPHC) by creating brighter, more nurturing spaces for healing.
Photo from left to right: Steven Jacobs, Minister within the Ministry of Culture, Youth & Sport; Simone Savory-Jacobs, Store Manager, Massy Stores Mega; Her Excellency Arya Ali, First Lady of the Co-operative Republic of Guyana; Bhashkaranand Singh, Sales Director, Massy Distribution; Dileya Deonarine, Pharmacist / Product Specialist, Massy Distribution Health + Beauty Division; Christpen Bobb-Semple, Assistant Vice President & General Manager, Massy Stores (Guyana) Inc.
This year, Haliborange and Massy Distribution aim to raise approximately GYD $1.5 million help build an Indoor Mini Play Zone in the Paediatric Ward of GPHC. Representatives of the hospital emphasised the importance of child-friendly spaces, noting that play can reduce anxiety, support emotional well-being, and create moments of comfort during treatment. Construction of the play zone is scheduled to begin in the new year.
Members of the public can support the initiative by purchasing any Haliborange product from Massy Stores Mega, Providence, or Giftland. For every purchase, 5% will go directly to the Giving Tree fund, and Massy Stores (Guyana) Inc. will match that 5%, doubling the impact made by customers. All proceeds will be handed over to GPHC on Christmas Day. Care packages will also be handed over to the children at the hospital.
During a ceremony at Massy Stores Mega, Her Excellency First Lady Arya Ali shared her support for the initiative, stating: “This initiative reflects what my office continues to champion across Guyana, creating safe, nurturing and meaningful spaces for our children no matter where they live.” She continued, “I want to thank Massy Distribution and Haliborange for leading with care and for consistently supporting the well-being of our young kids.”
Bhashkaranand Singh, Sales Director of Massy Distribution, said, “At Massy Distribution, corporate social responsibility is not an obligation, it is a core part of who we are. We believe that every organisation, regardless of size or sector, has a responsibility to help improve the communities it serves.”
Christpen Bobb-Semple, Assistant Vice President & General Manager, Massy Stores (Guyana) Inc., added, “We are always excited about initiatives that allow our customers to participate in being a Force for Good.” He also saidl, “At Massy, we often speak about Love and Care, and this partnership is one of the most meaningful ways to demonstrate those values, by stepping up where it truly counts and involves our customers in the process.”
Last year’s Giving Tree Initiative helped deliver the joy of Christmas to a number of children across Guyana. This year’s renewed effort focuses on creating meaningful change within the healthcare system by supporting young patients and giving families hope during the holidays. Through the generosity of customers and the commitment of Haliborange and Massy Distribution, the initiative continues to grow into a holiday tradition rooted in care, community, and compassion.
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