It is time the PR Division at City Hall earns its keep

Feb 16, 2019 Letters

DEAR EDITOR,

Hats off to the new Mayor of Georgetown! It is about time that somebody at City Hall called a spade a spade. For far too long, persons there are aware of the ineffectiveness of the Council, but opt to downplay the unhappy state of affairs at City Hall or turn a blind eye for political predispositions or for personal and selfish interests.
Every candid citizen of our capital would support the Mayor in declaring the Public Relations Department/Division a complete waste of time. How could they allow one of their officers to be in the ‘Arms of Morpheus’ during the hosting of a very important meeting? This is nothing short of complete disrespect.
The question has to be asked, what really does the Public Relations Department/Division of the City do?
Do they produce a newspaper or newsletter, or do they host television or radio programmes as is done in other countries? The Mayor’s Report has long ceased to be broadcast. Do they ensure that the City has a dynamic and active website and constantly updated presence on social media?
Their last feeble attempt was an absurd programme called ‘Georgetown on the Move’. Everyone wanted to know move to where, but that question was answered by the recent Commission of Inquiry, which showed that the Council’s assets were on the move unlawfully into the hands of others.
Georgetown has jaw-dropping architecture, distinctive restaurants, a rich array of cultural offerings, and intriguing shops, but one wonders what the Public Relations Department/Division of the City does to promote Georgetown as a tourism destination to persons wishing to visit this part of the world.
Do they promote Georgetown as an attractive destination for investors and new businesses to call home? Do they promote the culture, friendliness, affordability, happiness and livability of Georgetown to the rest of the world or is their only responsibility to write a few long-winded wishy-washy and vacuous letters to the press?
It is time the Public Relations Department/Division of the Council earns its keep.
Public Relations should shape our city. Companies use PR to get noticed, to change opinions, and pass on vital information that helps people to make decisions. This does not happen with the PR Department of the Council.
If the Public Relations Department/Division of the Council is to survive then they need to begin to communicate information to the public to increase awareness of city services, accomplishments if any and critical issues, as well as improve the city’s image by marketing its quality of life.

Sincerely
Modi Sankar

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