Morning Glory Cereal to expand market in coming week

Jan 27, 2018 News

The Morning Glory Rice Cereal plant, located on the Essequibo Coast, has recently announced that it intends to expand its market by the coming week. The plant which was commissioned during the month of September, 2017, is under management of the Institute of Applied Science and Technology [IAST.]
IAST management stated in a recent press release, that the cereal shall be on the shelves of DSL and Massy Supermarket and other supermarkets across the country, as the distribution expands.
The Morning Glory Rice Cereal plant has signed a national distribution agreement with Ansa McALL. As part of this agreement, Ansa McALL shall be investing significantly in the marketing of the product.
It is only in the first month of the distribution contract, and the Morning Glory Rice Cereal is already on the shelves of Bounty Supermarkets, Jaigobin and Bacchus supermarkets on the Essequibo Coast. On the East Coast, the product is already in the S & S Supermarket, and the Giftland Food Max Supermarket at the Giftland Mall.
The plant also supplies cereal to the Ministry of Education’s National School Feeding Programme. It is about to commence supplying the Guyana Defence Force with approximately 2, 000 boxes monthly.
IAST noted that projected sales for 2018 would be $35 Million. Management has taken the deliberate decision, to only operate the plant to produce cereal in order to keep up with market demand. The Management noted that the plant shall be operated during the months of March, May, June, August, September and November in 2018.
Increased market demand would therefore dictate the number of months that the factory would be under active production. The plant commenced commercial operations last October 2017.
This new development has aided in the development of Region Two [Pomeroon/Supenaam]. To date, the plant has produced some 7.5 tons of cereals. Since the plant is situated in a predominant rice farming community, it offers an additional market for rice farmers.
The plant has since utilized 6.8 tons of rice, 1.1 tons of sugar, 0.306 tons of rice bran and 0.766 tons of molasses to produce this amount of cereal. All of the ingredients were sourced locally on the Essequibo Coast, with the exception of Molasses, which was sourced directly from GUYSUCO.
As it relates to employment, the rice cereal plant has already employed 18 staff from the surrounding community. Additionally, 12 highly qualified technical staff, have been seconded to the facility from the Institute of Applied Science and Technology. [Romario Blair]

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