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Sugar’s future is long gone
Dear Editor,
Anyone who believes that sugar has a future, in terms of impacting Guyana’s social and economic strata (as in the past), is experiencing DENIAL; a psychological condition, where one refuses to accept reality because it is too painful. The challenges sugar cane faces on the world market are overwhelming. Among these are, (1) sugar substitutes; eg Cafe Delight- Calorie Free; Sweet N Low- Zero calorie sweetener, Truvia, Splenda. (2) The popular sodas (sweet drinks) come with labels proclaiming ‘Zero Calories’. (3) Pseudo science). There may be false science involved in advertising, however the emphasis in on consuming less calories, since Americans are disproportionately affected with obesity and diabetes. (4) Packaging. Attractive small 2 gram packets.(5)-Subsidies. How do subsidies in the developed countries, that produce beet sugar and other sugar cane alternatives, impact the price of sugar on the world market?
Alternative cost\Opportunity cost should be a major consideration in any decision to restructure the industry. Still wondering how and why you are faced with this dilemma.
George Daniels
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