Latest update September 29th, 2026 10:28 AM
Eddy Grant’s ‘Electric Avenue’ rocks the Superbowl ads list
Eddy Grant
Guyanese International Superstar Eddy Grant was elated to find out that his iconic hit recording and song “Electric Avenue” would be featured in BMW’s Super Bowl commercial for the i3 electric car.
The ad features two of America’s best known television presenters, Bryant Gumbel and Katie Couric, who is seen dancing to the song at the end of the ad. Eddy Grant who lives in Barbados said: “I have been in the music industry for over forty years and it is nice to know that a song I wrote and recorded thirty-three years ago is still in demand and could still be relevant in today’s commercial market.
The song keeps going from strength to strength, and, being featured in a major ad such as this one, on a Superbowl night, that hit an all time high in America and NBC Television history, is another feather in its cap.”
Electric Avenue became an International hit, first in England and Europe in 1982, then went on to take America and Canada by storm – No.1 on the Cashbox Charts and No.2 on the Billboard Charts in America – and was nominated for a Grammy in the Best R&B Song category.
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