This round goes to DIGICEL

Mar 07, 2009 Letters

Dear Editor,
It is such a joy to witness anyone who is considered physically challenged and competing head-to-head with the able-bodied.
In saying so, I make reference to the physically challenged participant who was just voted amongst the top 13 of the present showing of the American Idol competition.
This 2009 competition from this stage onwards should be very interesting, and I hope that families of physically challenged persons would tune in and enjoy some good moments with loved ones. I believe that it can also help to boost those persons’ morale.

Other potential able-bodied vocalists/artists can also use this entertainment event for guidance in their respective music careers. There is indeed much to garner for personal self-development.
I continue to applaud companies for their continuing support with advertisements, and this is one show that is worth spending your money towards.

Digicel, I have to give this round to you with your advertisement featuring Henry Rodney and Sherry Ann Dyal. It was an ideal and wise decision to use this particular pair. I enjoy every second of the ad.
Another impressive drama character who would create an impact is Sonia Yarde. If she is available, maybe you should seriously consider her for your next promo ad.
T.Pemberton

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