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Linden Locs Festival aims to promote Rastafarian culture, fashion and conscious living
By: Vanessa Braithwaite Moore
Kaieteur News – The Rastafarian culture will be promoted and celebrated in the mining town of Linden on June 25 at the first but highly anticipated ‘Locsfest’ which serves as a platform to educate patrons on the interlocking process and journey.
Creator of Locsfest Setra Oselmo
The event was conceptualized by loctician, make-up artist and cosmetologist Setra Oselmo who is also a Rastafarian and is also in observation of International Locs Day. Oselmo who has made significant strides in redefining interlocking styles and care and maintenance of same has decided that such a lifestyle needs to be celebrated on a larger platform. “We just want to showcase that persons with locs are more than what you see and more than what you interpret, we have skills, we have talent, we are very creative, so this is a way of celebrating who we are,” she said.
The multifaceted event which will be held at the Linden Theme Park comprises of a fashion and hair care exposition as well as is open to all small businesses, a loctician and ital competition, a concert featuring Rawlo ‘Irates Band” and other local artiste and a fashion show.
Promotional models for Locsfest
Rastafarianism is often seen as an olden way of life marked by chanting and herbs usage but Oselmo said ‘Locsfest’ will erase this negative narrative and showcase a beautiful culture that can be embraced by all. To further promote the event a locally produced song and music video dubbed “Locs Journey’” was released, which has received overwhelming response.
Rastafarianism goes beyond interlocked hair but also embraces a lifestyle that is natural, healthy and mentally conscious. “This is something that we want to birth or grow Linden people from.” Oselmo said she hopes the event becomes a signature one as well as a major tourism attraction.
Some sponsors for the event include Curelean, the Nico Consulting, Sister to Sister Beauty, Beharry Lumber Yard and the Region 10 Tourism Authority.
- ‘Locsfest’, a concert featuring Rawlo ‘Irates Band”, Beharry Lumber Yard, Curelean, loctician and ital competition, Sister to Sister Beauty, the Nico Consulting
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