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77 percent of GTT customers’ bills delivered digitally
– company on track to increasing e-billing opt-ins
Kaieteur News – In its bid to provide 21-st Century innovative solutions to all customers, GTT embarked on a digital billing initiative in 2021, which aimed to revolutionise the way customers receive and pay bills in Guyana.
GTT Director of Customer and IT Experience, Malini Gouridat
This initiative, the company said in a release, has resulted in 77 percent of all GTT bills being delivered digitally over the last three months.
The first of its kind in Guyana, GTT said, “our e-billing service allows us to reach our customers where they are. Customers can opt in to receive bills and reminders via WhatsApp, Email, and the MyGTT App with little to no effort on their part.”
This revelation comes in time for Earth Day 2022, a day that challenges action to lead more sustainable operations, themed “Invest in Our Planet.”
GTT said it is leading the way on this charge, dramatically reducing the amount of paper usage and transportation needed for the delivery of physical bills. To accompany this effort is MMG+, which gives customers the ability to pay bills from wherever they are.
“As we continue to pivot GTT to becoming a 21-st century organisation, these digital bills ensure customers’ bills are never lost, misplaced, or opened by any unauthorised persons.”
Malini Gouridat, Director of Customer and IT Experience at GTT, explained that customers that receive digital bills can see additional details, outstanding balances, and gain access to useful pages on our website to help them register for services like MMG+ or read more information about our ongoing promotions.
“Within the past year, we have led the charge to revolutionise how we deliver bills by investing in the platforms that our customers are familiar with and habitually use, such as WhatsApp. We have taken great steps also to engage and remind customers when their bills are due to avoid service disruption,” she revealed.
Meanwhile, the Director also called for customers to update their current contact information (phone numbers and/or email addresses) to ensure they receive their bills every month. Subscribers can do this at any of GTT’s retail stores, or by contacting a customer support agent, or visiting https://www.gtt.co.gy/webform/update-customer-information.
“We recognised that our customers were happy with the accessibility we provided, so we invested in the expansion of our e-billing service to provide more detailed, relevant billing information on WhatsApp that is way more convenient for customers now,” Gouridat added.
A move that was initially shunned, as the country was at the time heavily reliant on paper bills, has exploded into the ‘go-to’ option for residential customers, with over 77 percent of subscribers already opting in for the service.
GTT is also delivering detailed PDF bills through all these mediums.
According to the phone company, three months ago, only 48 percent of customers were reading their billing information. Today, this figure stands at over 72 percent, a development it said is “a testimony to the investment GTT has made to improve the relevance and simplicity of the e-billing process. We have also more than halved the number of bills we print within the past six months, because customers have chosen to receive their bills digitally instead.
As efforts continue to transform the billing landscape, customers who were receiving both physical and digital billing were notified that GTTwould be switching their billing from postal to digital on April 1, 2022 – a step towards innovation and positive environmental impact.
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