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Maximizing Media Seminar – A transformative approach for sports men and women
Aliann Pompey will spearhead the seminar.
Kaieteur News – Some of Guyana’s most talented athletes are gearing-up for a busy 2021 and the Guyana Olympic Association (GOA), tomorrow night, will be hosting a webinar in an effort to help local athletes maximize the Sports Media.
Juman Yassin, president of the GOA, said, “The aim of this virtual seminar of Maximizing Media is to enlighten our sports athletes about the importance of the media which takes the form on many fronts.”
Guyana’s four-time Olympian and Commonwealth Games 400M gold and silver medalist, Aliann Pompey, will take the lead among the facilitators, which also includes multiple award-winning sports journalist Rawle Toney and Ishaka Jackman, Social Media Consultant and ICT Manager.
Yassin is of the view that, “As technology extends, it is important to understand how it works and how to use it so as to develop each athlete’s branding.”
The long-serving GOA head is encouraging every athlete and coach to register in order to benefit from exposure to the media.
Meanwhile, Pompey, who also serves as the Pan Am Athletes Commission president, believes that, “The state we’re in provides unique opportunities for us to fine tune certain things, including how to effectively use social and news media to help us reach our athletic goals.”
“The content is timely and presenters are knowledgeable. With the Olympics and qualifying events on the calendar for next year and our athletes looking to attract sponsorship and agents, this seminar aims to teach participants how to raise their visibility and market and brand themselves,” Pompey said.
Jackman, having worked with a number of professional sports teams, specifically in the area of social media management, highlighted that, “The opportunity is now at the fingertips of the athlete and association to influence their future. The vehicle is already available come get your keys.”
For Toney, a sports journalist for over 15 years and Sports News anchor, the timing is perfect, as he pointed to the fact that, “Being active in the realm of social media; using it as the avenue to build my brand, it is something as a journalist that our athletes don’t truly understand.”
“With the Olympic Games about seven months away, we know that athletes will be making a push to qualify for the biggest sporting event globally, and allowing the public to know more about them is important, not just for their sake, but also for the GOA. So I think I would bring a unique understanding of the sports media for the participants, taking my years of experience into consideration and the fact that I’m well-travelled and fully understand the landscape of the sports Media,” Toney added.
Registration is on-going and persons are asked to visit the GOA’s facebook page for a copy of the registration form.
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