Latest update April 6th, 2025 12:03 AM
Latest News
- Exxon admits to operating above production rates in EIAs
- Oil sinks to pandemic lows; metals, soybeans slump as China retaliates against U.S. Tariffs
- Israel has turned two-thirds of Gaza into no-go zones, UN says
- ‘If the President’s award means anything, he would terminate Ramson’- Protestors
- Power China, Kalpataru sign US$422M contracts for extension of transmission lines for GPL
GFF establishes Marketing Committee for FIFA World Cup Qualifiers and Concacaf Gold Cup 2021
The Guyana Football Federation (GFF) has appointed a Marketing Committee for the Guyana Senior Men’s National Team’s participation in the FIFA World Cup Qualifiers and the Concacaf Gold Cup 2021 that will be responsible for promoting the brand of the Golden Jaguars, coordinating public engagements, and facilitating the creation of commercial sponsorship investments and
Ms. Lisa Ahmad
corporate social responsibility partnerships.
The five-member committee, whose mandate will be for one year, is an ad hoc one in accordance with Article 56 of the GFF Constitution and consists of Ms. Lisa Ahmad, who is the Chairwoman, Mr. Dion Innis, Mr. Dustanni Barrow, Mr. Roger Roopchand, and Mr. Orin Walton.
Commenting on the committee’s role, Chairwoman Ms. Ahmad said: As a sports enthusiast, it gives me great pleasure to serve as chair for this committee, which was set up with the aim of establishing strategic partnerships with an intent to generate interest in the area of football.
Our TOR is very clear and our mandate is to place the Golden Jaguars at the forefront of football not only in Guyana but on the world stage.
In an invited comment, President of the GFF, Wayne Forde, remarked: “The international successes of the Guyana Golden Jaguars over the past few years have significantly elevated the profile and visibility of our flagship brand. We have seen very encouraging evidence of how this has helped to promote Guyana as an attractive tropical destination, along with the consequential positive benefits to the international reputation of the GFF. What is critical now, is that we engage the broader Guyana society here at home and abroad in ways that encourage greater support for the team and identification with the brand. There is also a plethora of commercial opportunities and relationships that will have to be carefully cultivated, leveraged and managed.
The GFF Marketing Committee will be tasked with the responsibility for developing the strategies, policies and programmes to achieve these objectives. I take this opportunity to say thank you to Chairperson Ms. Lisa Amhad and her colleagues for their generous support to Football.”
Similar Articles
THE BLUNT OF THE DAY
Sports
Features/Columnists
The One-Man Republic
Peeping Tom… Kaieteur News- There exists, tucked away on the margin of maps and minds, a country that has perfected... more
The U.S. “Joining” the Commonwealth: an unreasonable expectation
By Sir Ronald Sanders Kaieteur News- Recent media stories have suggested that King Charles III could “invite” the United... more
Weekend Cartoon
