Latest update December 16th, 2024 9:00 AM
Under Armor, MVP Sports and Urban Life for Jefford Track and Field Classic
Renowned global sports brand, Under Armor will be part of the branding for the Jefford Track and Field Classic through the partnership inked with MVP Sports and Urban Life yesterday during a simple presentation ceremony at the Giftland Mall, Turkeyen.
Representative of MVP Sports Ian Ramdeo (left) and Founder of the Classic, Edison Jefford (Classic) at the presentation.
The event is scheduled for Sunday August 11 at the Mackenzie Sports Club Ground, Linden.
Founder of the Classic, Edison Jefford said, “As you know MVP has been the sole distributor of Under Armor Gear in Guyana, one of the most renowned brand in sports. We are happy to have such a brand on board for this event, this definitely shows that we are heading in the right direction in terms of support for sport and development of sport in Guyana. Under armor, MVP Sports, Urban Life, these brands will be associated with the male and female 400m events. They will also sponsor the champion male and female events which includes $25,000 worth in under armor gear and $25,000 each for the male and female champion athlete along with trophies. So we are happy to have this sponsor onboard for these items and we wish them much success in the future.”
Also speaking at the simple ceremony was representative of MVP Sports Ian Ramdeo who related that the Giftland Group has been a long standing supporter of the event since its conception. He also noted that the MVP store is interested in a long term relationship with the event. Ramdeo echoed that cooperate Guyana needs to step up their game in terms of their support toward sports in Guyana. He also indicated that the Under Armor brand is happy to render their support towards the Classic and wishes it many successes in the near future.
This event has hosted several of the region’s most popular athletes in Guyana since 2010, including Aliann Pompey competing for the first time in Guyana at the Second Edition in 2011 and Marian Burnett a year later. Every notable Guyanese athlete has competed at the Classic with most holding meet records, including Brenessa Thompson and Winston George.
This meet is coordinated in accordance with International Association of Athletics Federations (IAAF) Rules and is sanctioned by the Athletics Association of Guyana (AAG).
The major sponsors this year are: ExxonMobil, Ansa McAl Trading Ltd. under the Rush Energy Drink, I Cool Water, Lucozade, Heineken, Magnum Tonic Wine brands; National Sports Commission, DeSinco Trading Ltd under their Swiss Brands and Let’s Bet Sports.
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