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Reebok CrossFit Games 2019 De Sinco Ltd. through its Degree brand supports Guyana’s #1 Dillon Mahadeo
De Sinco Limited through its distribution partnership with Unilever, giants in the cosmetics world made a conscious decision to enter into a sponsorship agreement with Guyana’s fittest male, Dillon Mahadeo.
Dillon Mahadeo is flanked by De Sinco Limited’s Marketing Director Ms. Abiola De Abreu (left) and Senior Brand Manager, Ms Sarah Savory at yesterday’s presentation.
The first phase of the sponsorship is for Mahadeo’s debut appearance at the 2019 Reebok CrossFit Games will take place in Madison, Wisconsin, at the Alliant Energy Center, Aug. 1-4, next.
At a simple presentation ceremony yesterday held at Fitness Express, John and Sheriff Streets, Campbellville, De Sinco Limited’s Marketing Director Ms. Abiola De Abreu along with Senior Brand Manager, Ms. Sarah Savory presented the ceremonial cheque worth $300,000 to Mahadeo, cementing the arrangement.
In remarks, Ms. Savory indicated that the sponsorship would be done under the Degree antiperspirant brand which is very popular and also used by fit active sports persons.
“Dillon has allowed us to go on a journey with him on his crossfit profession and the first stop is at 2019 Reebok Games in the US and we’re happy to be a part of it. It would be the first time Guyana would be a part of the event and so we decided to come on board with Dillon. We are confident that Dillon, like Degree, won’t let us down.”
Mahadeo, who along with Ms. Delise Adonis will be the duo hoping to make Guyana proud on debut at these championships which is expected to attract athletes from some 160 countries.
The reigning Mr. Guyana Fittest said he was humbled by De Sinco’s and Degree partnership with him for next month’s activity pointing out that he has already been a faithful user of the Degree products and can attest to its quality.
“I would like to express my appreciation to the company for helping me to compete at the highest level of our sport, the 2019 Reebok Crossfit Games and I look forward to working with them in the near and distant future. I’ll try my best to represent the Degree line of products on the local, regional and international stages as diligently as possible.”
Mahadeo further informed that the sponsorship/partnership is for the remainder of 2019 and would cater for any regional championships on his radar which includes Trinidad and Tobago and Barbados where he has competed before with great success.
“I think it would be good for both our brands to build in the regional community.”
With just about two weeks to competition day, Mahadeo has indicated that training has been intense with the volume of exercises also increasing.
“So a lot more time and effort have been put into body composition, nutrition and sleep and really trying to dial in those little things out of the gym because in the gym we push our bodies to the limit. So I am trying to focus on the nutrition and recovery aspect.”
It was further pointed out by Mahadeo that lost of the things he is now doing he is not accustomed to and is out of his comfort zone a lot: “A lot of running, swimming, biking, long endurance stuff while still trying to maintain my strength. So, everything is basically coming together right now, as I mentioned, the intensity has increased so I’m just trying to stay focused with my mental game as well and be prepared as possible.”
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