Locally manufactured products showcased at Canawaima Ferry Stelling

May 13, 2019 News

The Guyana Marketing Corporation (GMC) is continuing to promote locally manufactured products and recently commissioned a showcase at the Canawaima Ferry Stelling. This was done in collaboration with the management of the ferry stelling. And head of the GMC, Mrs. Ida Sealey Adams has since lauded this achievement.
“Through Guyana Marketing Corporation’s continued partnership with the Management of Canawaima Ferry Stelling; the Corporation was able to mount a showcase in the departure area at the Stelling. This gives persons the opportunity to purchase local products en route to Suriname and other destinations.”
In addition to the showcase, a billboard was also commissioned at the stelling last week Tuesday. The billboard was unveiled by Sealey-Adams, Marketing Manager of GMC Richard Hanif and Canawaima Terminal Manager Deyne Hary. The structure is the second of its kind and features a wide array of locally manufactured products.

From left, Mr Richard Hanif, Marketing Manager, Mrs. Ida Sealey-Adams, General Manager and Mr Deyne Harry, Canawaima Terminal Manager at GMC’s Billboard unveil at Canawaima Ferry Stelling.

The promotional billboard is a public-private partnership between the Corporation and manufacturers who use the opportunity to promote their locally manufactured products. “The objective of mounting the billboard is embedded in the mandate of the Corporation which is to promote the development and utilization of both fresh and agro-processed non-traditional agricultural produce,” Sealey-Adams stated.
“The ports of entry are being targeted, since thousands of persons, including Guyanese and foreigners, enter our country annually. Hence, the opportunity exists to showcase and encourage the use of locally manufactured products.”
Meanwhile, Hanif noted the Corporation’s commitment to supporting the local sector.
“This is a testimony of our commitment to utilizing all avenues to support our local sector,” he stated. He added that GMC is in talks to have other billboards mounted in other parts of the country.
“The Corporation currently has Region 9 and other ports of entry on its agenda,” Hanif said, adding that GMC will be engaging with the Cheddi Jagan International Airport to have promotional billboards mounted there.
The Corporation is currently targeting the main ports of entry, and promotional billboards will be strategically placed at critical junctures throughout the country in the near future. Last October, the Minister of Agriculture, GMC’s Board Directors and management unveiled the Guyana Marketing Corporation’s first promotional billboard at the Eugene F. Correia International Airport, Ogle, East Coast Demerara.
Similar to the billboard at the Canawaima Ferry Stelling, the promotional billboard mounted at the Eugene F. Correia International Airport, is also a public-private partnership. At the ceremony held last October, Managing Director of UMAMI, Chris Persaud said he was proud to be one of the companies to partner with GMC to have the billboard unveiled.
“UMAMI is definitely proud to be a part of this partnership. We feel that even though it is small in its physical footprint it is tremendous in its national impact,” Persaud said. Sealey-Adams underscores the need for all Guyanese to assist in whatever way they can to promote the use of local products nationally, regionally and extra-regionally.