Latest update March 24th, 2025 7:05 AM
Please deliver excellence to Linden
Dear Editor,
As Banks DIH products are to brand and lace the community of Linden for the annual Linden Town Week celebrations from this weekend, it is apposite to take a closer view of this conglomerate beverage company as it descends on this town.
Back in December as the 6th edition of the UDFA’s Banks GT Beer year end football tournament kicked off before massive crowds at the Mackenzie Sports Club ground, I tried to nudge
Banks DIH to do the right thing.
I implored this illustrious corporate giant not to subject the UDFA to a down grade of the level of sponsorship for this tournament. Banks DIH responded well with promises of support for substantive levels of prize monies and expenses.
Prize monies have been paid to clubs as promised, but as of today no funds have been received to cover the expenses incurred back in December 2018.
It has also been brought to my attention that the beverage giant continues to give other Linden sports organizations an unpleasant ride.
It is reported that clubs have not been paid their cash incentives for a Linden Basketball Association March 2018 tournament that Banks DIH promised sponsorship for.
The unpaid clubs have silently withdrawn their support for current tournaments planned by the association in Linden. The basketball authority in Linden, it seems, has pleaded with the beverage company, over time to no avail, as the most recent excuse was that a document handed in was not properly addressed. Could this be possible after one year has passed that Banks DIH is using excuses after gaining the confidence of the people of Linden, not to support this sports association? The mining town people who have been so faithful to them, needs better treatment.
It is clear the football and basketball associations in Linden are hesitant in going public.
Region 10 continues to consume record volumes of their product. Corporate sponsorship of community activities is usually seen as thank you for support of businesses.
A more altruistic reason for Banks DIH to perform this community service is the recognition that exercise through sports is one of the most effective ways of offsetting the effects caused by the consumption of alcoholic beverages and sugar laden drinks.
Your success in industry did not arise from breaking faith with your corporate plans, so please be faithful to your supporters.
Victor Wrong.
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