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Gov’t to promote tourism via cruise line magazines
Minister of Tourism, Catherine Hughes, has said that the government is advertising Guyana in cruise line magazines.
The Minister made the announcement prior to boarding the cruise ship,
Minister of Tourism Cathy Hughes presents a book on the Rupununi to Captain of the Minerva Neil Broomhall yesterday (GINA photo)
Minerva, of the cruise line ‘Swan Hellenic’ which docked at the Guyana National Shipping Corporation’s Wharf, Georgetown, on Friday.
Since cruise line magazines represent one way of showing off Guyana as a viable tourism destination, Minister Hughes said that direct communication with several cruise lines is being made to secure a spot in the magazines and on the on the itinerary of the cruise lines.
According to a Government Information Agency, (GINA) report, promotion of Guyanese working on cruise lines will be done through social media.
Minister Hughes said that once the 2016 Budget allocation for the tourism sector is finalised, funding will be streamed into an international marketing programme. Here, deliverables will be specifically packaged for the target market.
In order to promote more tourism, packaging Guyana will have to be done to cater for all the needs of potential visitors. This includes a plan whereby animals can be shown, traditional foods tasted, and cultures exchanged.
The vessel, Minerva, is 135 meters long and weighs about 13,000 tonnes. It brought 181 passengers. The ship’s Captain Neil Broomhall indicated that while this part of the world is not always on the map, returning to Guyana as a tourist destination will definitely occur.
The last visit of Minerva to Guyana was in March 2014 whenit came for three days. The vessel sails off at 20:30 hours today to Grenada as its next destination.
Passengers were taken on tours around Georgetown and other areas of interest as time permitted. Wynne MacGregor, a passenger indicated she would like to “have a look around, see what the city has to offer.” The visitor was interested in seeing the Botanical Gardens and the seawalls.
The Swan Hellenic cruise line has been in business for over 60 years. Facilitating beauty salon, pools and a library, which has approximately 50,000 volumes in fiction and non- fiction, Minerva caters for all its passengers’ needs.
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