Latest update April 4th, 2025 12:14 AM
Trinidadian is new DemToCo boss
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Demerara Tobacco Company Limited (DemToCo) has appointed Trinidadian, Jason Fournillier, as its new Managing Director.
The company, which distributes Bristol and Pall Mall brands of cigarettes, disclosed yesterday that Fournillier will replace Malissa Sylvester who has been promoted to another role in the British American Tobacco (BAT) Group.
Jason Fournillier
Fournillier began his career with BAT in October 2004, after 10 years in the commercial banking sector. He has a wealth of experience in the trade marketing function, having had both regional and international assignments in Costa Rica, Spain and various Caribbean markets.
“His work in the Caribbean islands is evidence of the qualities that he possesses as a leader and a creative visionary. He has led the effort to develop new distribution channels in the Belize market resulting in double-digit growth for the business and making Belize a key player within the BAT portfolio. His most recent appointment was Trade Marketing and Distribution Manager for West Indian Tobacco Company Limited in Trinidad.”
DemToCo said its Board of Directors is “naturally delighted” to have been able to choose such a strong and experienced candidate to succeed Sylvester, who they credit for positioning the company on a path to sustainable growth.
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