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‘Impressions’ unveils masterpiece at Building Expo
– Continues to change the face of advertising, branding and creative production in Guyana
In a world where the graphics and media are quickly evolving into a magnificent tool that captivates society with its rapidly growing technologies, Impressions, a private company, continues to lead the way in Guyana. Impressions leads the industry with its creativity and new advertising technologies, making it the single one stop creative marketing company in Guyana.
Impressions is a registered member of several international printing and advertising organizations.
According to the Chief Executive Officer, Neil Sukhlal, the company has been a pioneer in advertising and creative production in Guyana for the past 15 years.
Part of an artist’s impression of the green city.
He said that there is an exceptional production which is reflected in its unique creativity showcased at every national exposition, held in Guyana over the past few years.
At this year’s Building Expo, Impressions has transformed the National Stadium tarmac into a Silica City. According to Sukhlal, the company presented an artist’s impression of a green city (amidst the mountains and hills) and therefore decided on this masterpiece as the artistic centerpiece for this year Building Expo. The creation was built on a 350×20 feet digitally printed vinyl.
Apart from this central attraction, the company produced 10 to 25 feet arches also on digitally printed vinyl, depicting the Ministry of Housing and Water’s main objectives under the broader theme “Living the Guyanese Dream” of home ownership.
The main entrance arch, printed and constructed with a glow effect was also created by Impressions. The company also created the outlook, designed, decorated and branded some of the main booths including GT&T and GBTI.
The company emerged 15 years ago, out of the need for a creative one-stop production agency here in Guyana; one that offers a complete package, from concept design to execution of marketing campaigns, signage, branding, novelties, expo facilities and advertising.
Initially the company was known for its embroidery and screen printing expertise and gradually evolved into Guyana’s most sought after creative production house, especially by large corporations including those in banking and finance, manufacturing, entertainment as well as the public sectors.
It has been the first to introduce digital screen printing, and digital billboards both indoor and outdoor. Its state-of-the-art full color digital fabric printer that has the capacity to print approximately 10,000 T-shirts per day, and its novelty printing machine makes Impressions the second in the Caribbean, other than Trinidad, to be utilizing this technology.
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