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El Dorado joins CPL as official league partner
By Sean Devers
Marketing Director of the Demerara Distillers Limited (DDL) Sharda Veeren-Chand yesterday announced that El Dorado Rum had signed on as Official Partner for the Limacol Caribbean Premier League T20 cricket tournament which commences on July 30 in Barbados.
“El Dorado brings its distinctive taste and spirit to the tournament and guarantees an unforgettable and fun experience for cricket lovers” Veeren-Chand noted.
Sarwan collects a bottle of El Dorado Rum from DDL’s Sharda Vereen-Chand as Jamie Stewart of the CPL share the moment.
“Produced by DDL, El Dorado will not only be the rum of choice for this landmark event, but will also sponsor the tournament’s Catch of the Match award. This Award will go to one player in each of the 24 matches who pulls off a thrilling catch in the game, demonstrating the spirit of the tournament and the El Dorado brand” the executive explained.
DDL Vice-President for International Marketing, Komal Samaroo, explained that the El Dorado Rum brand embodies the spirit of Guyana and the Caribbean-competitiveness and fun, hard work and enjoyment –all at the same time.
This is the spirit of the CPL league, styled Carnival T20, making both a perfect match for each other.
“The growing appreciation and following of El Dorado Rum around the world and the global viewership of CPL T20 presents to the world the best Guyana and the Caribbean have to offer” the DDL represent informed.
The first match in Guyana is slated for July 31 when Guyana Amazon Warriors face defending Regional T20 Champions Trinidad and Tobago Red Steel at the Providence Stadium and CPL’s Commercial Director and Consultant Jamie Stewart said CPL was delighted the El Dorado brand is now a part the sponsor’s family.
“The company’s reputation for producing quality, award winning top shelf products that are world renowned for their distinctive flavor means that we can offer the best to our patrons” said Stewart.
“Both El Dorado and CPL share similar values and aspirations; both proudly Caribbean yet with global ambitions. Both of us seek to delight cricket followers all over the world” Stewart concluded.
Meanwhile, Alex Graham, the Event Operations Officer of the Guyana leg of the competition, revealed that former West Indies skipper Ramnaresh Sarwan who led Guyana to both of their Regional T20 titles, was appointed Captain of the Guyana Amazon Warriors.
Sarwan, who last played a T20 for West Indies in 2010 and had a poor run of form in the this year’s Caribbean T20, said anyone would want to play for the West Indies and is planning to try and regain his place in the regional team with an outstanding performance with the bat and as leader in the inaugural CPL.
The 33-year-old who despite his recent bad form averages above 40 in both Tests and ODIs, disclosed that the Guyana based players began gym sessions yesterday under the watchful eyes of Head Coach Roger Harper.
“I began my career with Harper as a teammate while he was my Coach in the West Indies team. Along with assistant Coach Curtly Ambrose I think we have an excellent Coaching staff since they have played at the highest level. I hope to provide inspiring leadership and the lead from the front with plenty of runs” the former ICC number one raked ODI batsman said.
Sarwan, who made his Regional T20 debut in Antigua when he led Guyana to championship honors in the first ever Stanford T20 tournament in 2006, said he felt that on paper, the Guyana franchise, which include Pakistan T20 Captain Mohammed Hafeez, Sunil Narine and Chris Barnwell who both played in the just concluded IPL in India, had as good a chance as any of the other five teams.
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