Latest update February 21st, 2025 12:47 PM

Guyana's largest selling daily and New York's most popular weekly

Latest News

Digicel is major sponsor for CPL

Apr 17, 2013 Sports

 

 

The Caribbean Premier League (CPL) has signed global telecommunications company and long-term West Indies Cricket sponsor Digicel as a major sponsor of the newly formed competition, which will host its inaugural tournament in July and August.
“We are thrilled to have Digicel as our partner in this venture,” said CPL founder, Ajmal Khan of Verus International. “Its wealth of experience in the region and in West Indies cricket will be an invaluable asset to the CPL, ensuring its initial and long-term success.”
Digicel has been the main sponsor of West Indies Cricket since 2004. Since that time the company has proven its worth as a marketing leader in the region — something that CPL appreciates will bring great value to the tournament.
“The Digicel brand is a strong one — one that has captivated the Caribbean, and we are sure it will help us to do the same with the CPL brand,” concluded Khan. “Digicel has built a rock-solid reputation globally, and its positioning in the region and commitment to cricket can only serve to enhance the CPL product further.”
The sponsorship will be a multi-year deal and represents a significant investment from Digicel
“The CPL is a perfect fit for Digicel. We’re huge fans of West Indies cricket and this is a great opportunity for us to invest not only in what will be an amazing event, but also in the young cricketers, who will benefit from around the region,” stated Digicel Group Marketing Director Kieran Foley.
“Having seen all the plans for the inaugural tournament, we know the CPL will be a spectacle like nothing else seen in the region, and we are looking forward to being front and centre of the action.”
Foley says that in addition to marketing expertise, Digicel also brings a wealth of other benefits to the CPL, including its integral and long-term involvement in the regional sport, which has created invaluable relationships with the West Indies and regional players; the company’s presence in all of the possible CPL franchise countries which will provide welcomed addition for the CPL throughout the region and the familiarity with and respect that West Indies fans have for Digicel because of its close connection with the game and the fans.

Similar Articles

The Glenn Lall Show|| February, 14th, 2025

Follow on Tik Tok @Glennlall

THE BLUNT OF THE DAY

Sports

Everest Masters to engage Costa Rica in T20 fixtures

Everest Masters to engage Costa Rica in T20 fixtures

Feb 21, 2025

Kaieteur Sports- The Everest Cricket Club Masters will take on host Costa Rica in several T20 matches over the weekend. The squad departed Guyana on Wednesday and skipper Rajesh Singh expressed...
Read More
GCB saddened at passing of Former GCB Vice-President, BCB President Lennox Phillips

GCB saddened at passing of Former GCB...

Feb 21, 2025

Guyana/Barbados battle as opening round gets underway from February 24

Guyana/Barbados battle as opening round gets...

Feb 21, 2025

ESCL T20 starts March 2

ESCL T20 starts March 2

Feb 21, 2025

Guyana boys team selected for 2025 PAHF Jr Challenge

Guyana boys team selected for 2025 PAHF Jr...

Feb 20, 2025

Mainstay Goldstar FC receives NSC support ahead of GFF Elite League debut

Mainstay Goldstar FC receives NSC support ahead...

Feb 20, 2025

Features/Columnists

Publisher’s Note

Freedom of speech is our core value at Kaieteur News. If the letter/e-mail you sent was not published, and you believe that its contents were not libellous, let us know, please contact us by phone or email.

Feel free to send us your comments and/or criticisms.
Contact: 624-6456; 225-8452; 225-8458; 225-8463; 225-8465; 225-8473 or 225-8491.
Or by Email: [email protected] / [email protected]

Weekend Cartoon

Bridge Watch

Demerara Harbour Bridge

> Berbice Bridge […]