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Chelsea could become face of Sunburst Juices
– Continental deal activates Olympic bid
By Edison Jefford
Chelsea Edghill is the embodiment of consistency and commitment, which is why significant and serious efforts are underway to continue establishing this young phenomenal racquet-wielder, who could become the face of Continental Group’s popular brand of juices.
Table Tennis phenom, Chelsea Edghill poses with a can of Sunburst orange juice following what was an extensive endorsement from Continental Group of Companies last Thursday.
The Continental Group last Thursday officially announced their endorsement of Chelsea’s career as a promising table tennis player in an extensive deal that covers her preparation, inclusive of an international participatory package, through 2014 and beyond.
The ultimate aim is ensuring that Chelsea converts her previous outstanding performances on the Latin and North American circuits, where she has successfully competed on the ultra competitive Mexican, Puerto Rican, Dominican Republic and Canadian platforms.
The desired result from Continental’s corporate support of Chelsea is her appearance at the 2016 Olympic Games in Brazil or at least a serious bid to compete at that highest level, and in return it was disclosed that Chelsea could become the face of Sunburst Juices.
Continental Group of Companies’ Corporate Secretary, Percival Boyce Jr. made it clear that their expectations of the 15-year-old Bishop’s High School fourth form student are high, which clearly increased the responsibilities of her Coaches at Malteenoes Sports Club.
“As a company person, we would expect our pound of flesh. We have a lot of ideas to explore, as you know, we’ll only be able to do this with the cooperation of the GTTA (Guyana Table Tennis Association),” Boyce said at the official announcement last Thursday.
“One of these days, we would hope that when you look at a Sunburst can, you will see Chelsea’s face. That is how far we are thinking,” Boyce added. Continental is also known for its support of superbike champs, Guyanese Stephen Vieira and Canadian, Kevin Graham.
President of the GTTA Godfrey Munroe, emphatically committed to cooperating with Boyce and the Continental Group, stating that he is especially enthused with the long-term arrangement, and rightly so, since it offers prospects of a rewarding career for Chelsea.
Her principal Coach, former national table tennis player, Idi Lewis, who is very familiar with the conditions that obtain on the international circuits, having played in several, responded positively to his new challenge of ensuring Chelsea’s performance remains at optimum.
“This is good for Chelsea. She is a very hard worker, who is very smart, and adapts to techniques very easily. It will be challenging but Chelsea is generally brilliant and this step is exactly what’s required to move her to the next level,” Lewis told Kaieteur Sport.
The often fierce competitor will relish this new domain as a brand ambassador, and role model in sport in Guyana. The Continental deal follows Chelsea’s second Junior Sportswoman of the Year Award and a string of dominant local performances that sets her apart.
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