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Guyana to be featured at international travel shows early in 2013
Two representatives from “Adventure Life”, Ms. Julia Dimon and Mr. Matthew Rutherford, have journeyed to Guyana for the first time, to capture the essence of the destination and to connect with the people.
Dimon, a Travel Writer and TV Travel Host, has visited more than 80 countries across the globe. She will speak of her experiences in Guyana when she appears on the New York Times Travel Show, and LA Times Travel Show, this month and in February.
Ms. Dimon has also secured a commitment from Outside
Ms. Julia Dimon and her co-worker Mr. Matthew Rutherford meeting with the GTA Director, Indranauth Haralsingh.
TV (an extension of Outside Magazine) and the Travel Channel to feature the destination, in addition to the promise of a write-up of the destination in an MSNBC article.
Alluding to the importance of this exposure, the Tourism, Industry and Commerce Minister, Irfaan Ali said, “Adventure Life is here and we are working with Wilderness Explorers to facilitate the trip. This programme has a wide viewership and it forms part of our strategy this year to attract more film/ documentary crews and travel writers to the destination.”
He noted, too, that this is an important aspect of the Ministry’s strategy and focus to ensure that the destination brand is presented to the wider travelling market and by the most influential operators in the market.
Welcoming the duo, the Director of the Guyana Tourism Authority (GTA) Indranauth Haralsingh, also expounded on the benefits of such exposure and pointed to the magnitude of the destination awareness that will be generated.
“We hope this is the beginning of an ongoing relationship where other writers can come to Guyana, as we work in partnership with other operators. We can get great exposure and leverage from these publications and platforms. As part of our Communication and PR Strategy, we will continue to embrace and support such activities. If we want maximum exposure, we have to be presented on the international scene,” he stated.
According to Haralsingh, this venture was made possible through collaboration between the GTA and Wilderness Explorers, who will serve as the official Tour Guide of the visitors while they are in Guyana and with support from the management of Iwokrama, Surama and Rewa.
Through their customized itinerary, the travel writers will be able to maximize on the experiences over the next eight days as they visit several areas across the country, including Rewa, Surama, Iwokrama, Atta Lodge and several sites in Georgetown.
Both representatives expressed excitement and great expectation over all the possibilities that awaited them as they embark on their journey to explore Guyana.
“For me it seems like an emerging destination, it seems as though you are interested in promoting eco tourism and that is my main interest. I think the pristine environment is the main attraction. I would love to see a Jaguar, that would be one of my highlights,” Travel enthusiast, Julia Dimon said.
From surviving the night in the forest to navigating the city streets, the duo was assured of an exciting, exhilarating experience as they begin their “Amazon Adventure”.
‘Adventure Life’ is an adventure travel company that provides custom and small group tours in Latin America and small-ship cruises throughout the world. They offer over 100 different itineraries in South America and Central America, and hundreds of small-ship cruises to less conventional destinations such as Africa, the Arctic, Antarctica and Alaska.
Their focus is nature, cultural, and active travel. They apply ecotourism principles to their tour and cruise programs. Since their founding in 1999, over 24,000 clients have traveled with the company.
This media Familiarization Trip (FAM) forms part of GTA’s strategy to promote and brand the destination and to intensify awareness efforts in key target markets.
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