Banks DIH displays faithfulness to motor racing fraternity

Oct 26, 2012 Sports

By Rawle Welch
Irrefutably among the leading corporate entities that injects huge sums of money into the development and support of sports, Banks DIH Ltd through its Banks Beer brand once again demonstrated its faithfulness to the motor racing fraternity when Sales & Marketing Executive Carlton Joao confirmed the Company’s involvement in the final leg of the Caribbean ‘Race of Champions’ Meet set for November 11, at the South Dakota Circuit.

Sales & Marketing Executive Carlton Joao (fourth right) and GMR&SC officials seen at yesterday’s Meeting in the Company Boardroom.

Also in attendance at yesterday’s Meeting which was conducted in the Company’s Boardroom were Committee members Guyana Motor Racing Club Ray Seebarran and David Fernandes, competitors Andrew King and Danny Persaud, who are both sponsored by the Company, Rent-A-Tent Managing Director Ray Rahaman, whose entity is a sponsor of the event and Banks DIH’s Outdoor Events Manager Mortimer Stewart and Banks Beer Manager Brian Choo-Hen.
Joao in his presentation gave details about the Company’s collaboration with the Meet which he said will start as soon as Sunday when they host a ‘Road Show’ that will take the participating cars and bikes along with the competitors along the East Coast right up to Mahaicony where the public could interact with them.
“We will be providing the public with an opportunity to question the competitors about the sport, while they could also touch the machines and this event will be replicated the following Friday through another drivers and riders interactive session outside of Palm Court on Main Street,” Joao disclosed.
He added that the Company also plans to have ‘Fan Zones’ on the day of the Meet where spectators will be able to watch the races from a clear vantage point and still be able to rehydrate with the local refreshments.
All these novelties are fairly new to the sport and it’s all part of the sponsor’s initiative to encourage more patrons to come out and enjoy an action-filled day of racing amongst the best drivers and riders in the Caribbean.
Fernandes, whose responsibility is to ensure that all systems are in place for a safe and trouble free day of racing, spoke of some of the work being done to improve the infrastructure as well as making certain that all competitors are aware of the rules and regulations that govern the sport, also acknowledged the important role Banks DIH plays in partnership with the club.
“Banks DIH has continued its sponsorship of motor racing and has even given us new novel ideas on how we could improve the sport and because we are always looking for ways to do so we welcome the ideas put forward by them,” Fernandes said.
King, one of the most experienced drivers in the country and someone who enjoys sponsorship from Banks DIH thanked the officials for their continued patronage to him and Danny Persaud.
Rahaman in his remarks spoke of the genesis of the VIP Pavilion, informing that it was borne out of what was seen in Barbados where the motor racing officials on the island made their Race Meets a real spectator experience.
“It is an environment created to encourage fans through the Sports Tourism concept to come and view the day’s races in comfort while being treated to the best hospitality in an exclusive setting for an affordable price,” Rahaman stated.
According to him, it was a feature of the sport that was missing for so long and the resposne has been positive.