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‘Breast Cancer Awareness’ month…Roraima, Digicel, Avon form alliance to stage 25-lap Cycle Race
With many activities planned to commemorate ‘Breast Cancer Awareness’ month, Roraima Cycle Club in association with Digicel and Avon has formed an alliance to stage a massive 25 laps Cycle Race on the outer circuit of the National Park on October 28.
On Wednesday last, Club President Brian Allen, Guyana Cycling Federation Vice-President Julian Alves and promising young cyclist Alonzo Greaves were part of the a team that participated in the launching of the event at the Digicel Head Office which also saw in attendance Head of Marketing Jacqueline James and PRO Shonnet Moore.
Allen in his presentation commended Digicel for choosing the club to partner them in the initiative and went further to explain that cycling has been used to promote awareness of many other diseases.
(from left) DIGICEL’S Head of Marketing Jacqueline James, GCF’s Julian Alves, Roraima’s Brian Allen, cyclist Alonzo Greaves and Digicel’s PRO Shonnet Moore seen at the Press Briefing on Wednesday.
He said Digicel has risen the bar by offering to reward the respective winners with lucrative prizes for the one off event which will see the winner of the Open category carry away $100,000, while the junior, female and veteran segments will also take home monetary prizes in addition to trophies.
Additionally, the winner will be allowed to wear the ‘Breast Cancer Awareness’ jersey to any event thereafter for one year.
Alves, also expressed appreciation to Digicel for selecting the sport to bring to the forefront the ‘ Breast Cancer Awareness’ campaign and singled them out as one of the leading corporate entities that puts back a sizeable portion of the money they earn from valued customers.
He called on more members of the business community to duplicate the act of Digicel since the development of sports requires substantial financial support. James in her remarks stated that their involvement in the race “is our way of saying that we continue with the promotion of good health and showing those living with the disease that we are behind you.”
She added that it is another way of encouraging them to have hope and not give up.
Greaves, who is also a Digicel Brand Ambassador disclosed his readiness to repel all the challengers, adding that his preparations have gone well and the aim right now is to go for the win.
The race starts at 09:00hrs.
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