What’s with Brandon Harding?

May 25, 2012 Letters

Dear Editor,
Having made it official via the dailies with a press conference chaired by Chief Executive Officer of GTT, Mr. Yog Mahadeo, that long time endorsed entertainers of Digicel, Jomo and Adrian Dutchin have now switched to campaign for the blue company, we all have to respect the decision of the entertainers.
As an independent observer and subscriber to both telephone giants, I am now left to wonder if the 2012 GTT jingle song competition Linden winner, “Brandon”, will now be left at the back burner for future campaigning promotions.
I always felt that Brandon is the new brand ambassador for GTT since winning that competition, but with the duet force of Adrian and Jomo now part of the team, it appears to me that Brandon will now be overshadowed because of his inexperience. He can’t stand up against the duet force.
However, he would give them a run for their money if he has to challenge them independently as brand ambassadors to be the main lead in any campaign promotion.
Many will not agree with me and may say that it will be a balance in sharing of the stage with campaign promotions, but at the end of the day, it boils down to who can generate more attention and sales from the public, who is more convincing in attracting new subscribers, who is more unforgetable having the lead role, who can get Digicel’s subscribers to switch over etc.
Case scenario:
You can always have a duet force in any campaigning promotion and in this case, one might very well witness Brandon working along with the other two, but after a while, it gets burnt out always seeing the same two faces and three faces. At some stage, we could also see Brandon and Jomo in an advertising promo but where does that leave Adrian?
It simple means that he will have to take the back burner and don’t get a cut from that project. If that happens, there could very well be trouble in the camp even if the switching is vice versa.
In my personal business opinion, partnership does not stay alive for too long because at the end of the day, many of us seek individual success and many of would rather have our legacy remembered for our individual commitment and hard work.
Perhaps GTT can now take it to the public or to its subscribers to vote for the leading campaigning promotion entertainer. In that case, it might very well help them to fully understand the direction the company should consider as to who will be the better candidate to lead.
T.Pemberton

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What’s with Brandon Harding?

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