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Digicel title sponsor for Marley Charity game

Feb 24, 2011 Sports

AT a press conference held Tuesday to launch the Bob Marley One Love Charity Football match, Digicel was announced as the title sponsor behind the event which will raise funds for children at the three state-run homes across Jamaica.
The announcement came only weeks after the telecommunications company announced a group-wide two-year partnership with the legendary Bob Marley through the Bob Marley Foundation.
Scheduled to take place at the National Stadium on March 9, the initiative will benefit the Best Care Lodge, the Special Olympics and the Mustard Seed Communities.
The Bob Marley One Love series was conceptualised by chief organiser Clive ‘Busy’ Campbell — former Santos football player and friend of Bob Marley — to create an avenue to provide funding for charities that focus on children.
“Bob was a very good friend of mine, he was always about the children and how important they are to our country’s future,” said Campbell.
“Since then, I’ve been focused on the needs of children through my support of the Best Care Children’s Home, Mustard Seed basic schools in general and this year’s event is expected to be even Bigger and Better with Digicel on board”, Campbell added.
Meanwhile, Deane Shepherd, director of Blueprint Consultants and event planners for the match said: “So far, several local celebrities have confirmed their involvement such as Kymani Marley, Chris Martin, Wayne Marshall, Courtney Walsh, Peter Prendergast and many more.”
According to Paula Pinnock-MacLeod, sports sponsorship manager at Digicel Jamaica: “With Digicel being a huge supporter of Jamaican culture and football locally and across the region, it was only natural that we’d want to leverage our partnership with Bob Marley to be a part of this exciting initiative which will benefit children that are less fortunate.”

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