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Mayor, company at odds over electronic billboard near Stabroek Market
The electronic billboard erected in the vicinity of the Stabroek Market.
Mayor Hamilton Green has said he is unaware that permission was granted to have the electronic billboard erected in the vicinity of the Stabroek Market.
He said that at the last council meeting the issue of the placement of the electronic billboard was discussed. Green, however, explained he has no problems with the other two billboards. The issue is the blockage of the Stabroek heritage site by the billboard; the trajectory of the sign is the main bone of contention.
The local advertising production company is currently investing in a multi-million digital advertising project that has seen for the first time LED video billboards, being installed in Guyana.
According to the local branding company, Impressions, the investment is being financed by the Guyana Bank for Trade and Industry (GBTI), and it is no doubt the first in Guyana and possibly the second in the Caribbean, apart from Trinidad and Tobago.
Impressions disclosed that permission had been sought from the Georgetown City Council, and three of these technologically advanced equipment have been installed in Georgetown, namely on North Road in the vicinity of the Bourda Market, Sheriff Street, and on Croal Street in the vicinity of the Stabroek Market.
Impressions intends to take this advertising technology across Guyana with the installation of these digital billboards at critical junctions from Essequibo to Berbice and Linden.
The video or electronic LED billboards, while having been around for several years as a functional animated outdoor media format, is still in its infancy as a developing medium of video message boards for outdoor advertising.
The pioneering company, Impressions, revealed that as an emerging media system, LED video billboards offer a greater flexibility of use than conventional billboards could ever provide. With high brightness, and high resolution LEDS, the conventional billboard has been transformed into the perfect high-tech electronic outdoor display medium.
“Not only are electronic billboards full coloured and large format, but they also have many distinct advantages including displaying animation and in effect, showing specialised television commercials outdoors with more frequency. Impressions strives to offer this service at a very affordable price to give Guyanese businesses the chance to latch on to this technology and reap the benefits it offers,” the entity stated.
Impressions explained that the electronic signs act as a multiple message provider, where one sign can show a loop of continuous messages; while the technology allows for easy changing of messages as this is done simply by the clicking of a mouse, rather than sending out a crew to pull down and replace billboards.
The company stated that one of the best features of these electronic signs is the possibility of evolving them into a citywide or regional display-advertising network to suit specific needs.
This technologically advanced equipment has already begun to create quite a buzz in the country, and Impressions is proud to be the pioneer of LED advertising in Guyana and to have been able to invest and introduce this initiative, taking advertising to a higher level and at the same time changing the local landscape.
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