Sterling Products showcases new products at GuyExpo

Oct 04, 2009 News

Sterling Products Limited, known for its “Golden Cream” line of margarine and its Foam brand of soaps and detergents, is using GuyExpo to introduce some of its new products.

The company, which began producing margarine 55 years ago, recently introduced on the market Golden Cream margarine, free of trans fat.

The company’s representative, Nafeeza Balkissoon, said that the new product is aimed at ensuring a healthy lifestyle for those using margarine, since trans fats raises bad (LDL) cholesterol levels and lower good (HDL) cholesterol levels. Eating trans fats increases the risk of developing heart disease and stroke. It’s also associated with a higher risk of developing type two diabetes.

However, Balkissoon said that it is not the only new product the company is using GuyExpo to advertise. The other items include Foam dishwashing liquid, which presents a local and cheap, but yet still effective alternative to the popular Squezy. The Foam dishwashing liquid is available in several scents including Green Apple, Lemon Zest and Citrus Burst.

In addition, the company’s popular Igloo ice cream is now available in three new flavours made from fresh fruit – Soursop, Papaw and Mango.

Nafeeza Balkissoon displays the new packaging for the new Golden Cream margarine which is free of trans fat.

Sterling Products commenced operation in October 1954 with the production of Margarine, Lard, Ghee and Soap. Export of its products commenced with Golden Cream Margarine being exported to Dominica in November 1957.

The production of detergent began in 1967 and Butter (Golden Dairy Butter) in 1969.

The Company embarked on revitalizing its operations in 1973 by modification of the soap plant and commissioning of a new plant to improve production of edible fats. It also commissioned a new plant and a cold room for Ice Cream production and a three-year contract was made with Banks DIH for the distribution of Bimbo Ice Cream.

The Company continued to improve its operation in 1974 by acquiring a Versator to improve the quality and quantity of detergent produced. It also acquired machinery for packaging margarine in tubs this year.

In 1979, a generator was installed. Re-design of the Edible fats section was affected also in this year.

In 1980 a playground, pavilion and scoreboard were provided for workers’ relaxation. In 1983 the sinking of a well was effected to ensure adequate quantity and quality of water. In 1985 a distribution of CREMO Ice cream was enhanced with the opening of the first Igloo Ice cream Outlet in Camp Street. In 1986 production of the cone biscuits commenced.

Sterling began distributing Ice Cream Novelties for Flavourite Foods Ltd., a Trinidad Company, in 1993 and two years later repaired and installed a new freezing machine and additional cold room for ice cream.

Also a new generator and boiler were commissioned. Further developments took place in 1997 – the Company’s sales fleet increased, additional refrigeration systems were installed and computerization of the company’s accounts began.

In 1998, the Beharry Group of Companies acquired majority shareholding in the Company. Between 2001 and 2002 a new building was erected to house the new edible fats and Ice Cream sections.