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Courts records satisfactory 2008 sales

Jan 11, 2009 News

Ready Finance and other unique initiatives available for 2009

Courts Guyana Inc. has recorded satisfactory sales in 2008, and is implementing new strategies to satisfy its customers in 2009, according to Marketing Manager Molly Rampersaud.

In an interview yesterday, Rampersaud related that the year 2008 kicked off with a promising outlook which saw innovative promotions geared to satisfy every customer’s desire.

She added that Courts remained the retailer of choice, and lasting customer relationships were built while satisfactory sales were realized during the past year.

According to Rampersaud, the market saw the most lucrative promotion for the last quarter, being the ‘Stash of Cash 2 Promotion,’ in which over $24M were up for grabs. This promotion created much excitement in the market, as it was extremely transparent, compared to other retailers, said the Marketing Manager.

Rampersaud noted that with economies around the word crumbling in the last quarter of the year, which impacted negatively on remittances during this period, Courts provided a solid credit plan for its customers wanting that special item for the holidays, being the only retailer that did not ask for a deposit.

She noted that even though economies are getting tougher, Courts took a positive outlook with a long term view and opened a new store in Parika during the last quarter. 

The store offers over 70 per cent more merchandize than the previous store, which demonstrates the confidence Courts has in the local economy and its own commitment to provide even more choices to customers, according to the Marketing Manager.

She said that 2008 ended with much to be considered and serious decisions to be made as the economic credit crunch beckons.

PLANS FOR 2009
This year, as stated by the Marketing Manager, has started with a sale for those customers who did not get a chance to buy last quarter, or are simply seeking a new look for their homes.

This sale attracts discounts of 30 percent on selected items, which is a considerable discount compared to other retailers, as indicated by Rampersaud.

Courts’ ‘No Deposit’ proposition continues, thus making it easy for customers despite the current situation.
‘Ready Finance’, she said, is the furniture giant’s unique credit plan which will continue to serve customers at every level. She indicated that Courts will continue to invite its best customers for specials, and will reward its ‘good payers’. 

Rampersaud explained that affordable weekly prices through ‘Ready Finance’ will meet every customer’s income level. She said the insurance they offer (Supa Shield) will provide comfort and ‘peace of mind’ to customers, especially because it covers redundancy, fire, theft, and flood.

Hence customers suffering any of those unfortunate causes will not have to worry about further payment.
Customers can look forward to innovative promotions throughout 2009, with a greater emphasis being placed on customer service.

Rampersaud opined that Courts offers will be the very best in the market, offering the best credit plan, best brands, and will leverage Courts’ international ‘buying power’ to source the best products at the lowest prices. (Alex Wayne)

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