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Digicel launches spectacular road parade
Majorettes lead the colourful Digicel Christmas Parade.
Digicel staged a spectacular display of decorative artistry on Friday, to present a very colourful Christmas Road Parade to sensitise the public to the launch and to other factors surrounding the company’s ‘Christmas Campaign’.
Digicel, on Thursday, launched its Christmas Promotion, worth $25M in cash and prizes. Over the next seven weeks, customers will get a chance to win free gifts for Christmas, plus a chance to win the $4 million grand prize to ‘Live Free for One Year’.
The seven-week campaign is designed to reward 500 customers weekly, if they make five one-minute calls, top up with $500 or more, or pay their postpaid bills in full.
Starting at around 15:30 hrs at the junction of North Road and Oronoque Street, the parade featured a lineup of Digicel vehicles and a massive lowbed truck creatively altered to feature a sandy beach, a mini-ocean, and ravishing Digicel models Me-Leesa Payne and Ayanna Harris basking in skimpy ‘code red’ swimsuits under Digicel umbrellas.
That wasn’t all, teenaged singer Tenecia DeFreitas was the model chosen to splash about in the ‘mini ocean’ dressed in a skimpy two-piece swimsuit that evoked loud catcalls and cheers from spectators as the entourage made its way along the parade route.
Posters on the lowbed truck screamed ‘Free Talk’, ‘Vacation Dream’, and ‘500 weekly prizes of MP3 Players & Radio Boom Boxes’, highlighting the lucrative offers in the promotion.
Another truck showcased dazzling Digicel beauties waving as they swayed to the rhythms of the ‘Parkside Steel Ochestra’. A Santa Claus hopped about on this truck, and for some strange reason seemed more focused on the models than on waving to the onlookers.
The Classique Dancers also made up a part of the parade, and were indeed the perfect finishing touch.
Digicel employees wasted no time in distributing flyers to persons along the route, intent on ensuring the public becomes aware of the promotion.
The parade featured police escorts, majorettes, a Christmas band, mobile and masquerade beaches, a media bus, Santa and Mrs. Claus, Digicel pickups, Slingerz Sound System, Tagman staff, dancers and other vehicles. (Alex Wayne)
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