China has set a very high standard for others to follow

Sep 04, 2008 Letters

DEAR EDITOR,

As the curtains came down on the just concluded “29th Olympiad in Beijing, China,” the ceremonies and games were brilliantly executed, and so much could be learnt from the presentations of the pageantry and artistry segments.
Apart from some surprise victories of athletes, other performances lived up to expectations, and China will be a force to reckon with at the London 2012 Games. Forty-three billion dollars were not only invested for the Olympic Games and the opening up of China to the world, but also to show that resources have been and will be invested with their sports ambassadors.
As for the marketing aspect of historical places during the games, I was amazed with the showcasing of “The Forbidden City”, The Heavenly Kingdom (not sure of the correct name) and “The Great Wall Of China.” Any philatelist would agree that History and Geography are two loved subject areas, and China has now been added to my wish list to visit sometime during my lifetime.
Advertising, which I have a passion for, didn’t fail to impress, and the two magnificent advertisements during the games were the “Coca Cola ad., “that featured the two teenagers and the background song “When you’re smiling (The whole world smiles with you/The Sheik of Araby) by Louis Prima” and the “Mac Donalds ad.,” which featured the two Chinese kids sparring for a piece of “Mac Donalds” between the chop sticks. (This was to die for).
Sports enthusiasts like me will have Olympic moments, and the one that really took my breath away was none other than when “American Lauryn Williams” made a decision to pick up the dropped baton during the qualifying round of the final leg of the 4X100 relay and continue that race to the end.
That was such a noble and wise decision that it will always be remembered, and I personally would apply that moment in a different aspect as I continue my daily journey.
Local sponsorships by respective companies and WRHM, Channel 7, must be accredited for the television coverage, and my one wish for the 2012 coverage is that a wider coverage be given throughout the 10 regions of Guyana. There is definitely enough time for agreements and contracts to be put in motion by the independent television stations that make up the “Media.”
My heartfelt “thank you” to the “Guyanese Ambassadors,” who made representation of the” Golden Arrow Head” and your representation moments to treasure.
Should resources and sponsorships become available in the run-up to the 2012 Games, it is my belief that representation can also be made in other disciplines, and I would leave that to the Guyana Olympic Association.
Potential Olympians for London 2012, begin your preparations now to assemble and compete with top class competitors who have just set the bar very high with “Speed.”
London is capable of bringing us a memorable “30th Olympiad 2012 Games” though their budget will be less than the equivalent of 43 billion; and until then, let us brace ourselves for the “Winter Olympic Games in Vancouver, Canada in 2010” which I expect to be of very high standards.
The Maple Leaf will indeed shine.
Trevor Pemberton

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China has set a very high standard for others to follow

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