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GT&T launches ‘Switch It Up’ campaign
– Offers period of free data and service for ‘switching’ customers
Top local entertainers Adrian Dutchin and Jumo Primo of X2 have switched to Guyana Telephone and Telegraph Company Limited (GT&T) after promoting Digicel (Guyana) for seven years.
This was confirmed at a press briefing at the GT&T’s Main Office, Brickdam yesterday.
Last Saturday, the switch was announced at the finals of GT&T’s 10/10 cricket tournament where the duo ripped off red t-shirts (trademark colour of Digicel) to reveal their blue power jerseys (GT&T’s trademark colour) underneath.
Both artistes noted that they were supporting GT&T because of its investment in entertainment and other activities aimed at promoting youth development.
GT&T CEO Yog Mahadeo (left) introduces the prominent new faces of the ‘Switch It Up’ campaign, Jumo Primo (centre) and Adrian Dutchin.
The two musical standouts also noted that despite leaving Digicel there was no animosity.
GT&T’s Chief Executive Officer Yog Mahadeo, in brief remarks, reminded the media that the telephone company has been investing in all aspects of Guyanese culture, “people feel we’re make money on these programmes, but it’s all about investing in Guyana.”
He added that GT&T has been able to undertake various ventures to develop society because of the many customers who use the service.
Adding that Dutchin and Primo are part of the GT&T family, Mahadeo revealed that there will be many deals in months ahead that will benefit customers under a ‘Switch It Up’ programme – allowing customers to experience a variety of cellular services and devices being offered by the company.
“We will encourage people to come in and trade in their phones if they want to join the network and experience true communication. We are now supporting Apple products such as the iPhones and iPads, we have the Micro-Sims available and we support Android phones, BlackBerries, and virtually any phone.
Noting that GT&T also has its signature mobile phones known as ‘Shango’, Mahadeo said the company invested in the ‘Shango’ because it is the old word for communication in the days of drumming, and it was launched last year in recognition of the International Year of People of African Descent.
Adding that new customers will also enjoy two to three months of free data and free service, Mahadeo said persons can switch and enjoy the great service that will be offered.
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